His career began right out of college when he was hired by the American Greetings Brand Licensing and Entertainment division: THOSE CHARACTERS FROM CLEVELAND, where he worked on the design and development of the brands Care Bears, Popples, Madballs, Blurp Balls, My Pet Monster and Ring Raiders. He also conceived and designed the toy line Barnyard Commandoes for T.C.F.C. and Playmates Toys which led to the animated miniseries of the same name.
James was hired by Hasbro Toys Playskool/First Fun Group to work on their Go Bots, Transformers, Major Powers and Cool Crew brands. While Design Lead on the Star Wars: Jedi Force toys James had the opportunity to travel to San Fransisco and work with the folks at Lucasfilm on the development and design of the line.
James has worked with Weta Workshop on the development of a number of television series, as well as doing design work on the film: The Hobbit: An Unexpected Journey. He also works on Care Bears and Madballs, serving as Art Director for the Netflix series: Care Bears: Welcome to Care A Lot and Care Bears: Meet the Cousins. He also created the villians for the series, Beastly and the Beasties.
James has now thrown himself fully into the creative world of Designer toys, creating and sculpting Rotten Rexx with Lullubell Toy Bodega, BC Blasters, and Fossil Pods with Toy Art Gallery, and the mighty King Korpse and with his partners at Instinctoys. James has also helped design the current line of Madballs product and packaging for Kidrobot.
Currently James is finishing up an all new giant sized vinyl toy called Kaiju Killer for Instinctoys, a line of figures for Play toys in China, and has signed a development deal to turn BC Blasters into an animated series with one of the biggest Entertainment and Branding companies on the planet.